Tuesday, January 12, 2010

Recycled bowl...

Have you ever had an idea, followed it through, then been unhappy with the results? I had that one happen today.

I spent half the afternoon working on this really cool square bottom, round top with two necks. It was OK. It wasn't quite right so I started working with it. I added this and that, then took off that...

Still not right.

Kept at it until I finished, but I really, really just didn't like the finished piece.

Not only did it not look like I'd envisioned, it was just... I don't know... just not right.

I put it on a turn-table and spun it around. I looked at it from a variety of angles. I stepped back and again looked at it from different angles. I got close, eye-level, and turned it around.

I couldn't quite put my finger on it, but it felt confused, junky... not right.

So, I grabbed a huge bowl, sprayed it so the clay wouldn't stick and I tore that sucker up.

It was so much fun! I made a bowl that grew out of the bowl shape I'd chosen.

It's not the first time I've recycled a piece I've made, but in the past it has generally been because the first piece fell apart or flopped.

I guess in a way this one flopped... at least for me. Then it flopped for real when I lit into it to tear it up.

Guess when I write about these things I should take some photos so you'll have an idea of the before and after. Of course, you're all artists so I'm sure you're good at picturing something in your mind.

I will take a photo of the bowl tomorrow and add it to this post, then you can see how close your imagination came to at least part two, the recycled bowl.

p.s. "junky" (used above) is not in the spell check dictionary on here. Hmph.

Monday, January 11, 2010

Waking the brain matter up, thinking about selling pottery...

Last night I wrote a blog that dithered around a number of subjects, one being having a "staple" piece of art to sell. I've always just blindly accepted the philosophy, or maybe it's more of an accepted business model, that you need to have low end priced items at shows. The thought process being that those are the ones that most will buy and those are the ones that will be your bread and butter.

It makes some sense for the standard show, although I think you do need to know the type buyers that come through a show also. If you're at a high end show and you have under $50 pieces you may find that you sell nothing...

However, for most artists who're doing an arts/craft type shows a large portion of those attending do so to hear the music, to have a family day out, to check out the taste of whatever city you're in, to hook up with friends, etc. They buy on impulse and aren't necessarily looking for a nice piece to take home.

I do a number of those crafty type shows. I enjoy getting out and meeting new people, hearing comments, talking with other artists, etc.

But in a blind flash of the obvious, it struck me this morning as I walked though my home, that I had quite a few pieces of pottery and art that I'd bought at shows from other artists. I usually bought the pieces because I craved one of their nicer pieces and couldn't afford to bring it to my home (where it obviously belonged). So, I bought a smaller pieces.

The sad thing is that I have a lot of those smaller pieces and I couldn't tell you the name of most of the artists. I can't attach the small "production" type piece I bought to a picture in my mind of their nicer work. I know the names of the artists whose work I still crave, or those I saved to buy...

As I reflected on that, I started thinking about how I view my own work. I started thinking about what a chore it is to me to do something over and over. I never, ever like to make two of a kind of anything and when I make myself do it just to make a dollar or two, then it's almost like I'm selling myself out.

I'm being someone that isn't me.

I'm compromising just to make a few dollars.

Money is nice, but it's never been my motivator. I could easily be one of those stereotypical starving artists (but am very happy I'm not ;-).

Continuing to think more about it as I sipped (OK, guzzled) my second cup of hot tea, it struck me that I usually don't sell the smaller pieces anyway. I may see a number of people walk into my booth and pick up a piece to see the price before someone buys, but I sell enough to be happy when I pack up most shows.

So, I've decided to say to heck with the business model. It's always been one of those little guilty twinge-types that stayed with me as I prepared for a show... knowing I need to stop doing what I really want to do so I can make some smaller stuff.

Picture me going to the studio and in my mind I'm stomping my feet throwing a tantrum because I have an idea or muse I want to follow but I hafta be good, I hafta do those stupid money-making-fillers.

Making pottery is a joyful experience most days. It's the high that runners talk about (and I used to have when I ran regularly). It clears the mind of clutter. It's better than yoga.

I needed to write that blog yesterday and I needed to clear my mind of the "hafta" clutter.

Refreshing. Freeing. Seriously. It is.

Sunday, January 10, 2010

Potzophrenic...

New word for the dictionary . I have been flitting from one thing to the next this week in the studio.

I was on hearts for a bit, then made some vase type pots, then saw a magazine at my Mom's house with a cool quilt ad which inspired a whole other day of heart making... then had a midnight wakeful moment that sparked a wall hanging... then saw one of my old pots that I really liked which had me remembering the pitchers I made a while back and I made this nice large pitcher... then another heart or two just to balance my pot karma.

Potzophrenic for sure.

I'm excited about the pitcher. I think I'm going to spend a week doing some more. Then I have to get serious and do some glazing.

I have a few shows on the horizon so need to settle in and think "sales" for a few days a week if I can. I'm finding that my higher end pieces aren't selling as quickly as they have in the past at shows, but as always, people will buy the lower end just to satisfy that "hafta have my art" fix... so I must, I must, try to focus on paying the electric bills.

Most in the art business have their quickly made staple that gets them through most shows. The $10 - $40 piece that they pop out without breaking a sweat. It's uniquely theirs, but it's easy to make, easy to glaze and easy to sell.

Being the kind of person who can't stay on any one thing for long I haven't found the discipline to make those little pieces that fill in the gaps between the big sales. Even when I find something that's fairly quick & easy it has to be perfect... and so sometimes I'll fire a $15 item 2 or 3 times just to get the glaze right. Of course, then the $15 item becomes worth three times the cost and I'm losing money when I sell it, defeating the purpose.

Or I am so entranced with making something new, following an idea, that I never quite get around to making those business card holders or the thing-a-majig to hand on the wall. Boring. Work. Yuk. No fun when ideas are bubbling.

So, I make my hearts, then my vases, then my wall hanging... A

h well, someday some huge famous gallery is going to just hafta carry my art and Ceramics mag will feature me on the front page and my work will be in huge demand throughout the world and... and... Ya know, that'd all be nice, but I don't spend my time dreaming about things like that, I spend my dreaming moments thinking about what I'm going to do with that pile of clay waiting for me in the studio.

I think any artist will tell you creating is all that really matters. Appreciation is wonderful. Recognition feels very, very good. But taking your ideas and turning it into something concrete is an addiction, a compulsion and all the rest of it is just super nice icing on our home-made cake.

Friday, January 1, 2010

Question re: Cobalt Carbonate in glaze

I have a bowl that I brushed with cobalt carbonate (or is it carbonate cobalt... time for my 'up too late on New Years Eve nap ;-) that I'd mixed with some water. I wiped it off, leaving a decent amount in crevices. I'm going to put a clear glaze, or maybe a white or light blue glaze over it and fire. At least that's the plan. However, it seems that I read somewhere that the cobalt would run easily? I don't want a mess, don't want to ruin the bowl either.

Anyone familiar with the properties? Should I wipe a LOT of it off? Should I wash it all off? What's gonna happen you think if I do what I said? Need a photo to see how much I have on there?

I did an Internet search, no luck. I'll probably take a look through some of my pottery books.

Heading back out to the studio, it's New Years Day and I can't start the year without clay under my fingernails .

Hope you're all having the best ever beginning to a new year!

Tuesday, December 29, 2009

Busy day in the studio

I decided to do a series of hearts, something a bit different for me. I'm usually not drawn to something like that, but I started thinking about them over the holidays and had a few ideas I wanted to try.

I made "heart attack", "heart of steel", "cut to the heart", "twisted heart" and others... I plan to get out there again Thursday and improve on the designs, expand on the ideas. I'm not exactly sure they'll be suitable for Valentine's Day giving, but maybe I'll try a few more traditional offerings. I'm not a very traditional type person.

Tomorrow, Wednesday, no clay. I'm taking my three nieces shopping for Christmas and to lunch. Looking forward to seeing them (and my sister). I'll slip out to the studio for a few minutes though, have a few pieces that are under plastic, drying slowly that I need to check on.

I also made a couple of vases today. If you've read my previous blogs you know I'm just not the kind of person who can do one thing over and over, even if there's some variation. I had enough of hearts after a while, took a break and tried something else new. I like the way one piece turned out. I think I'll do a few more in the same line. It's sharper and more linear than some of the work I've posted on any of the slides you've seen (assuming you've looked at my work on Facebook and / or my website).

I have a tendency to do things you're not supposed to do when working with clay. When I first started playing with clay my mentor would tell me I couldn't do something or other... I'd do it anyway, knowing what I wanted. Knowing that what I wanted to do wasn't supposed to work made it a challenge.

I made some interesting "mistakes" that I still own and like. Quite possibly someone teaching art would turn up their nose at some of them! I won an award from a group of artists and instructors for a piece one year. At the next show the judge, a college art instructor, sneered at the piece... Turned out if it wasn't wheel thrown she didn't like anyone's pottery, but still it shows that art truly is a personal experience.

One of the beautiful things about pottery, or any art for that matter, is that it continues on long after a person leaves this earth. Looking at artistic creations tells you a lot about the person, their soul, their spirit. Given the names I gave to pieces of my heart series I have to wonder what it'll tell people about me!!! Nyahhh, ha, ha, ha, he, he... twisted she must be...

Saturday, December 19, 2009

Good morning, deer...

Catching up on some office stuff, updating websites, checking on my ArtFire listings and my newest Hummingbird Hollow pages on http://www.artistsingeorgia.com/ (free for Georgia artists, plus they have sister sites in other states), reading emails, downing my second cup of hot tea, yada yada yada ad nauseum...

Sitting in my office, which is a converted sun room, I can see my studio. It beckons... but today it will sit silent, all alone. Well, all alone except any wildlife that wanders by! Today is my volunteer day at the Clothes Less Traveled, a thrift store. I'm on the Board of this fantastic non-profit. I love that we're recycling other people's stuff, then taking the dollars earned and giving to local charities... One of the most fun things in the world is to give! I volunteer once a month, usually end up sorting through donations (and buying more stuff that I don't need ;-). I get some great things for the studio in there at great prices, too.

Anyway, back to my morning 'cause I hafta get outta here soon:

I caught some action from the corner of my eye as I was playing with my Hummingbird Facebook account. A deer scampered across the yard. Grayer than normal, maybe they do that during the winter cold? Usually they're a nice tannish-brown. I guess the change is natures way of helping them to blend in? or maybe it's a thicker coat for the cold?

I grabbed my camera and popped a few photos of the deer, then glance toward the studio and saw three more. My movement in the window spooked them, two jumped into the woods, one froze in the middle of the yard.

I once got within a foot or two of a deer with a camera while hiking in the mountains. They freeze thinking you won't see them. Ha.

Thought I'd share my morning photos. Both of these were taken through my office windows (double paned with an outside screen, surprised I was able to get anything at all... especially since only the rain washes the things!).

My studio is in the background of one of the shots... that makes this have something to do with pottery, right? Oh, and those rocks behind the tree behind the deer? That's the beginning of my pottery rock garden mentioned in a previous blog.

Friday, December 18, 2009

From Pottery to Turkeys and Back

One of the things I love about my home and studio location is the fact that they're both located in an area where the wildlife is still around and part of the scenery.

The first year we moved here my studio was still under construction so I spent most of my time getting the home settled. I was delighted when I saw my first deer wandering across the yard, nipping at the trees, nibbling on the grass. I'd sit up some nights just to see if they'd cross the yard.

Then I saw my first wild turkeys! Wow, that was very cool.

Over the years I've enjoyed watching the turkeys grow, gotten kind of used to their habits and noises. They're pretty stupid birds in many ways. If I walk slow, they'll ignore me. If I make a sudden move they may run at me or run away. Many times I've stood near them for long enough to have wacked 'em all if so inclined (I'm not, I don't eat meat so prefer to watch ;-).

Being a want-to-be-good-photographer, I've taken quite a few photos over the years, popped some YouTube videos out there for the world to enjoy.

This year I was thrilled when Mama turkey first wandered across the yard with eight baby chicks. Off and on she brought them back to enjoy whatever it is they seem to like in our yard. Then they stopped coming. The latter half of the summer I wondered if they were OK, kept an eye peeled for them.

A week or so ago they finally came back, pretty much fully grown I'd guess, but still all together. That in itself is an accomplishment. We have foxes and human predators in the area. Most of the homes around here are on 5-acre or larger lots, all of us back up to wetlands and wooded areas that hopefully will never be developed. I hear guns off and on so know that "my" turkeys sometimes end up on someones dinner table.

For a number of years I had turkeys that would hang out on the front porch of my studio. I'd look up and see one or sometimes two on the porch peering through the glass doors. If you go to my website, www.hummingbird-hollow.com, you can see a photo of one looking through the door. I always knew I'd had a visitor or two by the amount of turkey poop waiting for me...

It's a great feeling to be enjoying myself in the studio while also enjoying whatever wildlife happens to end up outside one of the windows. I keep hummingbird feeders around the place, regular bird feeders, plus try to keep flowers and plants growing (but the deer seem to feel that most of my stuff is their personal smorgasbord...). I have chipmunks, squirrels, a couple of foxes and who knows what else. It can get kind of spooky at night when the automatic lights go on and I hear scrambling noises outside the window.

Given that I love to incorporate nature into my work, it's fantastic to have so much of the best of nature around me while I'm creating. Don't know how life could get any better... well, take I that back immediately as I guess I could come up with a huge, long, long list of ways to make it better if I thought about it for a second! However, life is good and I'm grateful for all the blessings.
(Not sure if you can really tell, but there's a turkey flying just to the left of the bird feeder in the tree in that last photo. All of the photos are of "my" nine turkeys, the top two were taken from the vantage point of my studio. I couldn't get them all together long enough to take a good photo.)

Thursday, December 17, 2009

And the winner is...

The pot.

Yep, the bowl, the pot, the blasted thing won.

If you read my earlier post you know I was wrestling with a bowl, refiring, fixing, tweaking, refiring, etc., etc... 'cause stubborn me just refused to admit defeat.

I liked the design.

I liked the colors... at least some color incarnations... the color scheme has stayed roughly the same, but boy have the actual colors gone through a few transformations! Light one time, matte another, marbled, dark, you name it, I think I hit every variation possible in the turquoise / aqua family!

I finally pushed the silly thing past the limit of reasonableness and while it didn't blow up, the glaze rebelled completely.

It popped open into wide gashing, sharp holes exposing the raw clay! Yes, I went way overboard on this contest of wills.

It's so bad I can't even put it in my pottery garden. What's a pottery garden? Mine is a rock garden where I add my failures, pieces of my work that break and other found items from the yard.

I live on a 5-acre place that spits up all kinds of interesting things each time it rains. I'm just outside Atlanta, nowhere near the ocean, and the ground delivers beautiful seashells! I've found ancient shaving cans, cool pieces of metal and other interesting objects. I have a nice pile of glass going, and I'm saving all the broken tile to make a path in front of the studio.

I put the smaller "found" items in the garden along with my pottery, pop in a flower or plant of some sort and plant to let it go where it wants. I just started it at the beginning of this year so I expect to have fun over the next few years as I add things.

I dug up all the rocks from the yard, which is full of quartz, mica and granite pieces.

Next year I'll take a photo and share it with you, assuming it's worthy of sharing.

I suppose I could bury the pot in the ground so the outside edges, where the huge gashes are would be underground, but at this point I think the bowl is cursed. It wanted to die a long time ago.

The photo shows it in my trash can. Looking at the photo you really can't see how bad the glaze has popped and peeled off. The color is more of a dark turquoise than black, and it has lighter marbled bits which show as a light blue or white in the photo. The color of the clay is showing through around the fluted edges.

The outside is where I had fun with this one when I initially made it. There are horizontal and vertical strips on the outside. The horizontal end in a petal at the bottom curve. Ah well, I am going to do it again as I like the design, the flow, the curves... but I'm using a different clay. I think a lack of grog in the clay might have contributed to the inability to curve without cracking.

Whatever.

I'm going to do it again, despite losing this contest of wills.

Monday, December 14, 2009

ArtFire, Etsy and Selling

I've been playing around with ArtFire this weekend. I listed two items (whoopee) and plan to list more. I plan to keep you posted on how it's working. Many of my friends are on Etsy and like it, some don't. I have not tried Etsy, not sure if I will yet.

ArtFire has the benefit of having a free basic set up without too many bells and whistles so I can dip my toe into the water without laying out any cash. I like the no-contract, month-to-month bit if I do decide to upgrade. Set up was extremely easy, although I still haven't found where to add my Twitter, Facebook and blog links... they don't have a problem with linking to your website, blogs, etc. per their documentation.

Another thing I liked about it, although I can't imagine ever getting to reap the rewards, is a program where you get 12 friends to sign up and you get your upgraded account for free. The catch is that they have to sign up immediately for the paying account (only around $12 a month, flat fee, no percentages of sales, etc. from what I saw when I glanced through details). If they convert later, like I will if it seems beneficial, then it doesn't count toward the 12... Almost everyone I know would probably start out with the free Basic account, then upgrade. However, I'm going to pop the link on here, on my sidebar and on my website, see what happens.

Either way, if I sell something fairly fast then I'll upgrade. If I don't, I'll probably wander over to Etsy. I'm not sure my work is a fit at either of the two, will just have to see. Maybe as I get a bigger following people will check to see if I'm there.

Mentioning Etsy reminded me of something else about ArtFire --- you can import all your listings from Etsy into ArtFire. To my way of thinking, why wouldn't someone on Etsy want to be on ArtFire also?

I can't give you traffic estimates, didn't check. I do know that I popped my first bowl out there and had three looks by the time I got around to checking the next morning. Haven't looked to see if I've had more.

So, on to the grand ArtFire experiment...

My preference is to stay strictly in galleries, not sure if by having my work on-line that I'm diluting my strength or improving it or if it's a wash.

I'm also considering hiring someone to represent me to new galleries. I know it's probably better to do the work myself as I'm passionate about it and can answer detailed questions, so will see. I guess if I paid someone they'd be passionate about selling it, too! In this economy any time I put the word "hire" or "job" in a statement someone inevitably wants to know if I'll consider them.

I'm appreciative that my work continues to sell, despite the economy! I am very appreciative of those who love my art, those who keep coming back to buy more for their homes, offices, and friends. It's such a wonderful craft.

Register on ArtFire.com

Sunday, December 13, 2009

Contest of wills... with a pot

Ever had a pot that is difficult, impossible, has a mind of its own (and it isn't a good one)? I am currently in the midst of a contest of wills with a bowl and I am not sure yet whether I'll win!

It all started with an idea for a bowl that moved sideways and upward. I wanted a nice smooth sectioned bowl that I'll have to photograph and show you... if it survives.

I was working with a new clay that unfortunately didn't quite lend itself to doing what I wanted it to do. I love working with red clays, this one is a tan clay. My students got a kick out of listening to me fussing at it and about it as I attempted to make it meld to my vision... After tweaking, letting it sit, coming back and playing some more, I finally made the bowl and it looked fairly close to what I intended. It only took a few weeks of working on it off and on between projects, which is already more time than I typically spend on a project, but it had already become a challenge, a duel.

I covered it and left it to dry very, very slowly.

I checked on it periodically and for the first few days of very drying it seemed to be holding up. Then I saw the crack forming. Yarrgggg... after all that work I was determined to make it work.

I tweaked, used some paper clay mix, tweaked some more and once again left it to dry.

It formed another crack in another place. I knew the top was pulling the thing down some, but I kept it in a full support while it dried, it shouldn't have been splitting. I've since learned that it's more the clay than anything else. (Side note: I adapted to the clay, made some other pieces, all cracked during firing or during the drying process so I only make flat, non-curved pieces with it now. I won't be buying the clay again after I finish the batch.)

Finally I had a finished pot, no cracks, ready to fire. I picked it up and broke off one of the pieces. I won't share my reaction... needless to say, I fixed it again. It's not visible, in fact the places I fixed are probably the strongest part of the bowl!

Luckily all that happened before bisque firing.

All seemed well through the bisque process.

Then came the glazing...

The clay absorbs glaze like a sponge. I checked to be sure I'd fired to the correct temp. I had. It's just a porous clay.

I thought though that my problems were at an end, couldn't wait to see the finished piece. Of course, the glaze crawled, didn't adhere to spots, and the colors weren't consistent.

I should have tossed the piece, but I had to0 much invested in it at that point.

I re-glazed and re-fired.

I re-glazed and re-fired.

I re-glazed and re-fired.

Somewhere in the re-glazing and re-firing I lost count.

The last time I re-glazed I included it in a batch of red pieces, which fire at a cone lower than the the glazes on the bowl called for, but I figured with all the glaze firings it wouldn't matter.

It did.

The glaze bubbled and didn't have time to settle so now it has these ugly big broken bubbles in places.

I'm firing it one more time at the correct temps. I'm going to hold the temp at the end and make sure the kiln cools slow to give the glaze time to settle.

If it doesn't turn out this time, it's going into my pottery garden... where it should have gone weeks and weeks ago, along with the entire batch of clay.

New colors, going vibrant!

Am on a roll with some new colors, primarily reds. Off and on over the years I've used some reds, mainly in small part for highlights or decorating edges. A while back I went to see Peter Max and had a burst of primary color pottery energy. It didn't last long as I lean toward natural colors, earthy tones, blues and similar.

However, recently I decided to experiment some with the reds that have been languishing.

Reds can be finicky. Part of the reason I haven't done much with them (aside from liking my earth and ocean glazes) is that the reds I use can't be fired the same way I normally fire. I have to get a big enough batch of work going to justify firing up the kiln. I haven't been in a red mood ;-)

Now I've found a whole group of my glazes that seem to work well being fired with the reds, although a few I had in the batch will need to be fired again so I won't be including them in the future!

The red glazes can't be close to other colors, they need a lot of oxygen and they have to be fired fast. Normally I fire slow and add a holding time at the end. Sometimes I ramp up slowly, depending on the glazes and clays.

I've been trying to figure out what the new color scheme reminds me of since pulling the first pieces out of the kiln. It was driving me batty as I looked at them on the shelf with the lights hitting the colors.

At my last show a number of us talked about the subject at different times. Everyone seemed to like the colors, but no one helped.

As I sat here to write this it hit me... remember when you were a kid how you'd take multi-colored crayons and cover a piece of paper? then you'd cover it entirely with black paint or maybe a black crayon? then etch through to make a really cool (or so we thought) picture?

Voila. That's my new pots. Of course, with these I've etched away a lot of the black paint!

You'll see hints of purple, green and lots of red in the new color scheme. I'm going to play with using some blues and other colors, but want the red and black to be the predominate colors that catch the eye.

The problem with these colors is that I'm not really sure how many people have color schemes that work with such strong colors. Howeve, as with most of my work, I make it like I want it and then hope others like what I created, too.

These pieces would make nice accent items, and as with most of my work, look best with lights hitting them, sunlight being the best.

On a side note, I remember when we were looking for a new house a few years back. We found one that was decorated in rooster. As in roosters that peck on the ground and make lots of noise if they're not pictures on a wall. Loved the house, but didn't care for a house that didn't seem to have a room without roosters. Even though the owners wanted to sell, they wouldn't repaint or sell to anyone who didn't like / love their roosters. I guess my new pieces would have worked pretty well with all the black and red roosters!

I think I'm gonna call the new group crayon resist.

Thursday, December 10, 2009

Logo Theft

A week or two ago I set up a fan page on Facebook for Hummingbird Hollow Pottery Studio. Before setting it up I did a quick search and was shocked to see my logo pop up when I put in Hummingbird Hollow.

At first I thought I had lost whatever clay-soaked brain cells were left and that I'd already set a page up and forgotten... but nope, I can still lay claim to some form of sanity! Some cheap, cheesy you-know-what stole my logo.

Yep, took it, copied it, pasted it, deleted the word "studio" and voila, he had a logo. Some guy in Mystic, Connecticut is putting together a new development named Hummingbird Hollow. From doing a search I gather he's pulled back the request from the city council for now, possibly due to the economy, who knows.

He had a fan page on Facebook for the development. I became a fan just so I could post a message, then let my friends (on my main Facebook account) know about the duplicity, the theft. Within a few days he'd taken the page down.

However, I'm keeping an eye on him, doing periodic searches to make sure he creates his own stinkin' logo in the future. I kinda hope that maybe he's simply someone who has a large piece of property that he's wanting to develop and maybe he just didn't think when setting up the fan page on Facebook. Maybe when I brought it to his attention, that ended the problem. I hope so.

I used to be a graphic designer, create logos. I made my logo, created it from scratch and have many hours and designs to prove it.

I've already talked to my lawyer, and contacted the state to find out what the next step will be if he continues to use my copyrighted work...

I'm sharing this with you mainly to suggest that 1) you trademark if you can afford it and 2) you do periodic searches on the Internet for your business name to make sure it's yours.

If you had a designer create your logo, make sure you have documentation with the time frame as that could be important. Throw it in a file and hang onto the info.

I'm sure there are lots of other things you could and should do... if you have an attorney they're your best bet (albeit the most expensive route) for protecting your creative work.